Concept

Paris is the French capital of both fashion and basketball. We took advantage of the fact that the game coincided with Paris Fashion Week 2023. The campaign aimed to showcase the NBA’s influence on fashion through a legend who played for both teams: Dennis Rodman—all in a Parisian-inspired style.

Overview

Concept and art direction for in-store designs and product shoot for the 2023 NBA Paris Game, sponsored by Foot Locker, featuring the Chicago Bulls and Detroit Pistons.

Ensuring a cohesive visual identity aligned with the energy of the event and its cultural connection to both the city and the brand.

Event wrap up video

Results:

A cohesive visual identity was delivered across social media and in-store branding, strengthening Foot Locker’s presence and impact through an event where basketball took center stage.