BACARDI’S QUAKE
Idea awarded with one New Blood D&AD pencil.
Bacardí want to associate its brand with the summer and encourage young people to to what moves them. With this aim, the task consist on creating a unique moment in a music festival, with the help of an influencer and using the hashtag: #DoWhatMovesYou. With this in mind, we create Bacardi's Quake: The first time in the History that a brand provoke an earthquake and register it under its name
ELLIOT INSOLES.
Idea awarded with one New Blood D&AD pencil.
Microsoft Surface wants to combine creativity and technology with the goal of improving people's everyday life. With this brief, we create something unique: Elliot Insoles. A simple mechanism set in the insoles that makes deaf people able to enjoy dancing.
