Summer Jam is a series of events held at grassroots courts across Europe, designed to bring communities together through a touch of nostalgia while fostering growth and connection.

We achieved true 90’s nostalgia reimagining The Memphis Group’s work to put basketball and community at the core to craft a versatile identity that could be adapted to each location while remaining uniquely owned by the local teams.

Overview:

Ideation for the overall concept and art direction for the redesign (in collaboration with the Design Director) and the new visual identity of Summer Jam, Foot Locker's pan-European tournament.